In the preceding discussion of relationships and interactions and their importance in developing a strong sense of shared purpose within a community, left aside was how the social norms or rules of etiquette are established and maintained within a community. Cyberbullying, flame wars, and the general bashing of newbies work at cross-purposes with almost any online community development effort.
• Expectation of participation, perhaps managed through a reputation system that rewards more frequent and higher quality contributions
• Ensuring that participants stay on topic within any specific discussion, so that the discussion remains valuable to the larger community, and so that the topics covered are easily found again at a later date
• Curtailing any form of bullying, use of hate speech, posting of spam, and similar that is counter-productive within a typical business (or related) community Beyond these core practices, the function of moderation is to watch for issues that surface or problems that require some escalation.