Bookings are how revenue flows into the business, whether paid for places on a course, the hire of a meeting room, or consultation that could lead to a sale. An efficient online booking system for WordPress is critical to success and growth. Also, another version of this system which is a multi vendor booking system helps to launch your company and make your own money.
In this article, we’ll look at how to increase your revenue by implementing an efficient, and crucially, quick, booking system.
A Speedy Journey
To avoid stating the obvious, the primary goal of your booking system is to get as many customers as possible to make an appointment booking or create an appointment.
As a result, getting these customers to the confirmation page (or check out) as soon as possible should be a priority in your booking process.
Today’s consumers are accustomed to using websites and other digital platforms in their personal and professional lives.
Make sure your website and booking system load quickly on desktop and mobile devices.
40% of web users will be more likely to leave a site if it takes more than 3 seconds to load, with every 1-second delay. [source: Neil Patel].
If the user clicks BOOK NOW only to see the loading wheel of doom* before the page loads, they’re likely to leave.
Remove the impediments
A clumsy, slow booking journey that introduces unnecessary obstacles to the checkout is a surefire way to lose a customer and send them elsewhere.
Of course, any booking will have some standard requirements, such as your name and email address and a payment processor. Furthermore, you will most likely want to collect some data that can be used to improve the personalized customer experience.
Making it Simple for Returning Customers
Providing a quick and straightforward booking journey is critical to delivering a high customer experience and encouraging repeat business.
And repeat business is critical to your company’s ongoing revenue and growth.
Returning customers require far less persuasion to buy from you the next time they have a positive experience, and the more frequently they return, the more likely they are to spend more.
However, another factor is at work here as well.
Repeat customers who have continued positive experiences with your company are more likely to become a robust sales and marketing outlet for the company, providing word-of-mouth promotion.
Creating an environment that makes booking a returning customer even faster can undoubtedly contribute to this panacea. One of the reasons is that each new customer has a quick initial journey and is automatically set up as an account holder upon confirmation. They can log in, view details and history, and re-book in a secure environment with pre-populated fields when they return.