Digital Marketing

the combined acts of consumption, curation, creation, and collaboration carry participants in the conversations around your business from readers to talkers to co-creators. Two fundamentally important considerations that are directly applicable to your business or organization come out of this. First, your audience is more inclined to engage in collaborative …

Social business follows right on the heels of the wave of interest and activity around social media and its direct application to marketing: Social business is the logical extension of The Social Feedback Cycle Social technology throughout and across the business. Social business takes social concepts—sharing, rating, reviewing, connecting, and …

Tiktok is a tool for social media marketing that enables you to purchase likes. This increases your like count, the number of likes on your posts, and your brand’s exposure. Purchasing Tiktok likes may be the best way to boost engagement on your social media accounts. By buying tiktok likes, …

“Develop a social media strategy and promote your company’s image” This is advice you’ve probably heard a million times before. It is, without a doubt, crucial to promoting your brand on social media, but why is this so important to your business? According to a survey conducted by Marketingsherpa, “95 …

Instagram isn’t just an online social media platform anymore. It’s also a powerful marketing platform that allows companies to advertise their products. In the past few years, many thousands of businesses of different sizes have stepped up to the stage to experience the benefits of Instagram. However, not all companies …

This strategy has been used by musicians for quite a long time. Some of the most famous are: “Beat It” – Michael Jackson and Eddie Van Halen, “Walk This Way” – Run-DMC and Aerosmith, “While My Guitar Gently Weeps” – The Beatles and Eric Clapton, and many more. There are …

The idea Creating innovative products for day-to-day convenience combines the financial benefits of being a first mover with the reward of creating a product that is used every day by many people. An example of innovation in day-to-day convenience occurred in 1938, when Lazlo Biro while working as a journalist, …

Although the benefits of corporate social responsibility (CSR) have long been known by community-minded companies, recent years have seen a dramatic increase in businesses focusing on their social responsibility, with everyone from organic food companies to clothes retailers realizing the advantages of being welcomed and accepted in the communities they …

The idea of a “unique selling point” seems to underpin the very nature of competition. It suggests that every product should have an effective, direct, and easily summarized “selling point” that appeals to the customer and is not shared by competitors. Yet surprisingly few businesses have actually employed this idea, …

General Electric’s employees started to listen more attentively to CEO Jack Welch’s simple speeches on the company’s values following its unprecedented restructuring during the early 1980s, which included divestments in over 200 GE subsidiaries and massive layoffs of around 135,000 people. The resulting company was considerably less bureaucratic, underlying the …